Blooregard Q. Mac created 5-year-old Bloo when he was 3 years old, meaning that, by the start of the series, they had been creator and creation for five years. According to a trading card in the Foster's Home for Imaginary Friends Leapster game, Mac created him when he had to give away his favorite blanket. He's at the core of his personality, clever and self-centered. In Season 1, Bloo was shown to have a slightly more gentle personality, kind to everyone and willing to protect his creator and best friend. However, when Season 2 began, he developed a mischievous, jealous, greedy, narcissistic, and immature personality.
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Wilt is getting tense at Creator Day when Mac keeps mentioning the word "creator" to him. Wilt suddenly leaves in the middle of the night and the Foster's friends look for him. Mac realizes that he accidentally created a new imaginary friend named Cheese. Cheese is allowed to stay at Foster's like Bloo, but Bloo has trouble dealing with his new brother Cheese. Mac and Bloo both develop a crush on Frankie, and try to stop her from having any contact with any guy.
It was produced by Cartoon Network Studios as the network's first show animated primarily with Adobe Flash , which was done in Ireland by Boulder Media. Set in a world in which imaginary friends coexist with humans, it centers on a boy named Mac who is pressured by his mother to abandon his imaginary friend Bloo. After the duo discover an orphanage dedicated to housing abandoned imaginary friends, Bloo moves into the home and is kept from adoption as long as Mac visits him daily. The episodes revolve around Mac and Bloo as they interact with other imaginary friends and house staff and live out their day-to-day adventures, often getting caught up in various predicaments. McCracken conceived the series after adopting two dogs from an animal shelter and applying the concept to imaginary friends.